Choosing Keywords - For best results, it's important to choose your keywords wisely. Keep these tips
Try the obvious first. If you're looking for information on Picasso,
enter "Picasso" rather than "painters".
Use words likely to appear on a site with the information you want.
"Luxury hotel dubuque" gets better results than "really nice
places to spend the night in Dubuque".
Make keywords as specific as possible. "Antique lead soldiers"
gets more relevant results than "old metal toys".
Automatic "and" Queries - By default, Google only returns pages that include all of your search terms.
There is no need to include "and" between terms. Keep in mind that the
order in which the terms are typed will affect the search results. To restrict a
search further, just include more terms. For example, to plan a vacation to
Hawaii, simply type: "vacation hawaii".
Automatic Exclusion of Common Words - Google ignores common words and characters such as "where" and
"how", as well as certain single digits and single letters, because
they tend to slow down your search without improving the results. Google will
indicate if a common word has been excluded by displaying details on the results
page below the search box.
Capitalization - Google searches are NOT case sensitive. All letters, regardless of how you type
them, will be understood as lower case. For example, searches for "george
washington", "George Washington", and "gEoRgE wAsHiNgToN"
will all return the same results.
Word Variations (Stemming) - To provide the most accurate results, Google does not use "stemming"
or support "wildcard" searches. In other words, Google searches for
exactly the words that you enter in the search box. Searching for "googl"
or "googl*" will not yield "googler" or "googlin".
If in doubt, try both forms: "airline" and "airlines," for